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Firm markets with businesses

Article Abstract:

Washington, DC law firm McKenna and Cuneo specializes in government contracting and regulatory work and is working on client development with several businesses. Efforts include joint marketing with accounting company KPMG Peat Marwick LLP to increase the clientele of a lawyer-accountant team specializing in health-care issues, joint advertising with an environmental branch of TRW Inc, and work with Cisco Systems Inc to advise other high-technology clients on government contracts.

Author: Shepherd, Ritchenya
Publisher: ALM Media, Inc.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1998
Methods, Marketing, Client development, McKenna & Cuneo L.L.P.

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As clients seek more value, rates just inch up; law firms - wary that clients are more vigilant about costs - report raising their billing rates only slightly in the past year

Article Abstract:

Law firms in 1998 were mindful of clients' cost-consciousness and increased billing rates only slightly. Attorneys with highly specialized skills or practices were the only ones who increased their rates. The hourly billing system did not seem likely to die out, although most firms also used some kind of alternative billing. According to the NLJ 250 Survey for 1998, law firms were lucky to pass on to clients a 5% increase in costs.

Author: Shepherd, Ritchenya
Publisher: ALM Media, Inc.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 1998
Finance, Attorneys, Lawyers' fees

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Farewell to books of yore; virtual law libraries and pocket-size CD-ROMS quickly replace hardcover collections

Article Abstract:

The typical collection of a law library in the Information Age is discussed and shows that the advent of electronic research requires some computer literacy of attorneys. CD-ROMS and legal online resources such as Westlaw and Lexis now share a place with books. Drafting briefs requires less time because of computer efficienciies.

Author: Shepherd, Ritchenya
Publisher: ALM Media, Inc.
Publication Name: The National Law Journal
Subject: Law
ISSN: 0162-7325
Year: 2000
Technology application, Legal research, Law libraries, Library acquisitions

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Subjects list: United States, Law firms
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