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High-octane Online Marketing: a new tool retrieves lawyers' litigation records

Article Abstract:

A brand new marketing research tool called the Thomson Legal Record appeals to the risk-averse nature of clients such as corporate executives and general counsel. The service provides an attorneys' recent-reported cases, a detailed professional profile, background on litigation experience and practice areas, and links to the attorneyEs web site and published works.

Author: Bodine, Larry
Publisher: James Publishing, Inc.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 2004
Telegraph & other communications, Management dynamics, Management, Internet services, Electronic records, Company business management, Cable television/data services, Online legal information service, Online legal information services

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Driving web traffic: FindLaw's four strategies for using the Web effectively

Article Abstract:

FindLaw has developed Web sites for 8000 law firms, including national as well as local firms. FindLaw's success' four components: a meaningful design, communication is key, driving traffic to the site, systematic management are described.

Author: Bodine, Larry
Publisher: James Publishing, Inc.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 2003
Product development, Services introduction, New Products/Services, Company Web site/Web page, Web sites (World Wide Web), Online information services, Web sites, Company service introduction, Service introduction, Web site/Web page development, Online information service, Thomson Corp. Thomson FindLaw

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Google yourself

Article Abstract:

Google is the most popular Internet search method, with an estimated 200 million searches logged daily. Many people use the web to find phone numbers and addresses, so it is a notable absence to be missing on the web.

Author: Bodine, Larry
Publisher: James Publishing, Inc.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 2004
Services information, All Other Information Services, Business services, not elsewhere classified, Info Services ex Database, Methods, Services, Information services industry, Google Inc.

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Subjects list: Online services, United States, Information services
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