The three faces of Dow Chemical

Article Abstract:

Dow Chemical has three distinct public identities. One stems from its small-town origins and emphasizes traditional values. The second is its reputation as an uncaring corporate giant with public relations problems from napalm and Agent Orange. Dow is currently cultivating its third identity as a willing-to-learn, pro-environmental company with it's 'Dow let's you do great things' advertising and efforts to consult with communities effected by Dow plants. Reactions of environmentalists and scientists to the new Dow have been mixed.

Plastics materials and resins, Industrial inorganic chemicals, not elsewhere classified, Chemical industry, Environmental policy, Dow Chemical Co. (Midland, Michigan), DOW

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The myth of the corporate conscience

Article Abstract:

Corporations are driven by the profit motive and never put community welfare before corporate interest. They are able to get away with this because of the corporation's status as a fictitious person. Corporate executives can hide behind the corporate shield when they conduct themselves in a way they know is amoral. Corporate action that seems socially responsible is in reality a public relations gimmick. The ultimate goal is a homogeneous international consumer culture, patterned mainly on the US.

Political aspects, Corporate social responsibility

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The gurus of corporate change

Article Abstract:

Organizational change consultants have an educational background as psychologists or sociologists and tend to operate from the Pelagian model, according to which people are basically good and can improve in character through their own efforts. They seek a balance between openness and confidentiality, want to interact mainly with top management, tend to speak in parables and seek to enhance a credibility which they fear is tenuous by frequent publishing.

Practice, Business consultants, Management consultants

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