Profit and audience maximization in broadcasting markets

Article Abstract:

A duopoly market in which firms are commercial television broadcasters is analyzed. Firms differentiate their programs along two characteristics, vertical and horizontal and it is also shown that the degree of program differentiation is different if audience or profit maximization is considered.

Marketing procedures, Commodity & service prices, Prices and rates, Marketing, Communications technology, Telecommunications, Company marketing practices, Product differentiation, Telecommunication, Company pricing policy

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A simulation analysis of the market effect of the Australian Broadcasting Corporation

Article Abstract:

A model of oligopoly markets is employed in an analysis of the market impact of the Australian Broadcasting Corporation. All the results predicted by the model have been observed in the Australian television market.

Australia, Technology application, Simulation methods, Simulation, Oligopolies, Australian Broadcasting Corp.

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The dynamics of industrial clustering in British broadcasting

Article Abstract:

Cluster strength is examined for the British broadcasting industry, with its impact on surviving entry rates and firm growth. The impact of clusters is examined using two models.

United Kingdom, Economic aspects, Broadcasting

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