Being graphic

Article Abstract:

The television broadcasting industry is undergoing radical transformations and the market offers great growth potential for graphic designers, says English & Pockett's Principal Creative Director Darrell Pockett. English & Pockett has developed branding techniques during its ten years of operation and the company now considers product branding in a similar way to advertisers. Graphic Designer Michael Shevlin recommends designers should maintain an up-to-date portfolio of their work and consider entering the business as a freelancer. Shevlin believes much of design work is spent on conceptualizing.

Commercial Photography, Commercial Photo & Graphic Arts Svcs, Management, Vocational guidance, Business services, Graphic arts industry, Graphic artists, Graphic arts as a profession

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Frozen assets

Article Abstract:

Television commercial producers are having to search for increasingly spectacular locations in order to produce more powerful advertising images. The latest advertisement for Cheltenham & Gloucester Building Society is set in the frozen wastes of the Artic circle. Logistical problems beset the production team, particularly the lighting situation. The Moving Picture Company completed post-production digital re-working of the rushes on Flame. The sky was lightened, images layered and an icebreaker created from a picture from a book.

Methods, Industry Overview, Usage, Advertising campaigns, Desktop video software, Television advertising production companies, Flame 3.5 (Desktop video software)

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SGI unveils Indy and Onyx replacements

Article Abstract:

Silicon Graphics is aiming at the special effects market with its new Onyx2 range of graphics super computers. They feature the company's new S2MP 'architecture,' with which performance can be boosted through connecting large numbers of processor and memory chips. The company has also launched the entry-level O2 range of desktop computers, which are available in nine different configurations. They have either an R5000 or R10000 processor and offer hardware-accelerated graphics and texture mapping.

Graphics Software (ex Micro), Product introduction, Silicon Graphics Inc., SGI, Silicon Graphics Indy (MIPS-based system), Silicon Graphics Onyx (MIPS-based system)

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