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ITV/C4 link up for joint DTT channel

Article Abstract:

Discussions are currently underway which could lead to Channel 4 and ITV launching a joint venture television channel on their digital terrestrial multiplex. Agreement has yet to be reached on the style and programming of the channel. The two concerns are also considering forming an alliance to buy film packages. This would make them more competitive with the BBC and Channel 5, which are thought to be looking to purchase film packages together.

Author: Smith, Christine
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
Television broadcasting, Channel 4

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Tough questions for ITV

Article Abstract:

This article discusses the performance of the British television network, ITV. The network was very successful in 1999 but is expected to have difficulty reaching its goal of 40 percent peaktime share in 2000.

Author: Deans, Jason
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
United Kingdom, Strategy & planning, TV Networks, Television networks

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Subjects list: Planning, Television broadcasting industry, ITV PLC
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