Marketing forces

Article Abstract:

The Marketing, Communications and Audience department of BBC conducted a research on the viewing patterns of TV audieces . The results of the study were used to create the hit program "The One Show", which has reached over 5 million viewers in a timeslot dominated by " Emmerdale" on ITV. The use of such an approach in making TV shows is discussed.

Research Findings, Editorial, British Broadcasting Corp., Marketing research, Market research, The One Show (Television program)

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Media money: behind the numbers

Article Abstract:

The strategy to be adopted by Virgin Media Group Ltd. during the promotion of its television channel, to overcome competition from Sky One, is described. The proposed privatization of Channel 4, for the funding of OfCom is discussed.

Office of Communications (United Kingdom)

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Media Money: Behind the Numbers

Article Abstract:

Interest in the buy-out of Virgin Media, UK's only cable TV operator, went down as the crisis in the US subprime mortgage market spread. The effects of ITV's improved financial results on the whole TV sector remain to be seen.

PRINTING AND PUBLISHING, Evaluation, Mass media industry, ITV PLC

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