Reel switch-off

Article Abstract:

ITV has announced plans to outbid Rupert Murdoch's Sky to have a first look at Hollywood's thin line-up of quality movies that can attract viewers. The broadcaster shifted its strategy as an analysis reveal that the situation has changed from years ago. ITV's strategy before was to acquire a lot of movies to defend its brand leadership but results for the year to August 1998 reveal that out of the 50 most watched feature films, 30 were on BBC 1. Moreover, eight of the top ten movies and 15 of the top 20 were on BBC 1. The results showed that BBC 1 is serving fresher merchandise and showing more of their movie line-up during holiday periods. ITV hopes to change the situation by adopting the same strategy as that of BBC 1.

Comment:

Plans to outbid Rupert Murdoch's Sky to have first look at Hollywood's thin line-up of quality movies that can attract viewers

Television broadcasting, ITV PLC, Article

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The channel brander's challenge

Article Abstract:

Various steps and challenges involved in designing a creative process for branding a television channel are presented.

Commercial TV Stations, Marketing, Company marketing practices, Commercial television stations, Television stations

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Trade body rebrands as UK Screen

Article Abstract:

The decision of UK Post and Service to change its name to UK Screen is presented.

Organizational nomenclature, Names

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