Sky plans pubs and clubs digital channel

Article Abstract:

BSkyB has announced plans to introduce a new digital channel that will be launched specifically in pubs and clubs. The new digital channel will be offered free with other BSkyB services and is expected to be launched before December 31, 1998. Included in the new channel will be pub quizzes and promotional activity based on sporting events. According to a BSkyB spokesperson, there will be more promotional advertising on this new digital channel instead of normal commercials. Approximately 40,000 pubs currently use BSkyB channel packages mainly for sporting events.

Comment:

To introduce new digital channel designed for pubs and clubs by 12/31/98

Product development, Satellite Telecommunications, Satellite TV Communications, Satellite television, British Sky Broadcasting Group PLC, Article

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Waste not, want not

Article Abstract:

Outragerous Wasters is a TV program on BBC3 aimed at reducing the energy consumption of four wasteful families. Ben Cook, producer/director of the program, explains how he eventually persuaded the Fowler family, featured in the show, to change their energy-wasteful ways.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Energy Conservation, Personal narratives, Authorship, Reality television programs, Outrageous Wasters (Television program)

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