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Mass communications

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TV with a real impact

Article Abstract:

Information is presented on how the success of a television program is no longer judged by peopleEs appreciation, but by different measures like ratings failure or success, talk show discussions, chatroom messages, and more recently by the revenue earned from commercials.

Author: Shaps, Simon
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Evaluation, Television programs

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Getting your mojo back

Article Abstract:

Some people were inspired by the article in Broadcast about some people from big business facing a burnout and changing their lifestyles. By doing this they should be able to come back with greater enthusiasm and new perspective.

Author: Goodwin, Daisy
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Management dynamics, Management, Big business, Company business management, Businesspeople

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