That's entertainment
Article Abstract:
The role of branded entertainment, which involves production works from leading brands, in creating real entertainment value is discussed.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Management dynamics, AMUSEMENT & RECREATION SERVICES, Management, Usage, Entertainment industry, Company business management, Brand image
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
The brand scheme of things
Article Abstract:
The need of sharpening the brand recognition strategies by independent producers to cope up with public awareness is emphasized.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
Independent filmmakers
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Why TV titles are coming back
Article Abstract:
Television program titles are once again becoming important. Reasons for this phenomenon are discussed.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Marketing, Television programs, Company marketing practices
Similar abstracts:
- Abstracts: Where the interactive fun never stops. The outer reaches of Sky
- Abstracts: China's Stolen Children. The Thick of It Special. Skins
- Abstracts: Silent stations. Unauthorized transfer of control. FCC enforcement
- Abstracts: A race against time. Scene of the crime. A site for sore eyes
- Abstracts: It's all in the packaging. A shift in the balance of power. Actor with direction
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.