Where the interactive fun never stops

Article Abstract:

BBC's multplatform strategy is reflected with the interactive website of its children's channel CBeebies, featuring hit shows like "In the Night Garden". The website is targeted at pre-school viewers and offers several features such as games, stories and rhymes. Other features of the website are discussed.

Marketing procedures, Targets & Markets, British Broadcasting Corp., Company Web site/Web page, Web sites (World Wide Web), Web sites, Youth market

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The outer reaches of Sky

Article Abstract:

Opinions regarding the Sky box's interactive television foray are expressed. The new concept provides audience a uniquely compelling experience despite being very different from 'regular' television offerings.

United Kingdom, Cable Networks, Cable and other pay TV services, Interactive CATV, Analysis, Interactive television, British Sky Broadcasting Group PLC. Sky Box Office

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