Socio-cognitive structures and television reception

Article Abstract:

TV viewers relate the information they receive to their own personal experiences, as shown by a study of Swedish viewers of a science program about the disease AIDS. The abstract scientific content of the program was not remembered so much as were associations with ubiquitous social events such as deaths and illness. This study reveals that social meanings intended for TV broadcast are interpreted by viewers in personal ways.

Psychological aspects, Media coverage, Television viewers, Social perception

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Complexifying media power: a study of the interplay between media and audience discourses on politics

Article Abstract:

Three interrelated studies that examine Danish citizens' use of news media for political purposes in their daily life are presented. Results demonstrate the complex and bi-directional power relationship between the media and citizens.

Denmark, Public affairs, Social aspects, Technology and civilization, Technology and society, Discourse analysis, Case study

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