The power of the poster
Article Abstract:
Posters can be a powerful medium to increase the branding of television channels and generate interest for their shows. Opinion leaders can be better persuaded through effective poster campaigns better than by great shows.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Advertising, Advertising Activity, Usage, Influence, Posters
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Commercial revolution
Article Abstract:
The effects of digital television on the advertising industry is considered.
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
Strategy & planning, Statistical Data Included, Television broadcasting, Digital television
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
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Subjects list: United Kingdom, Television broadcasting industry, Advertising
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