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Mass communications

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Tooning in ...

Article Abstract:

Animation commissioners in the UK can often find it hard to obtain the right material. Vanessa Chapman, controller of network children's programmes at ITV, reports problems with finding commissioned half-hour animations for Children's ITV. Similarly, Colin Rose, executive producer of animation at BBC Bristol's animation unit, is also facing a shortage of ideas. Turner Broadcasting Systems is seeking animations which also appeal to adults for its Cartoon Network, while Nickelodeon is planning to commission seven or eight one-minute pieces.

Author: Watkins, Simon
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1997
Animation (Cinematography)

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Niche work if you can get it: a unique proposition has put Channel 4 in an enviable advertising situation: making it a massive commercial success with only 12 per cent share of the viewing audience. Its secret? - a mixed economy of hot spots, niche and cult shows

Article Abstract:

Channel 4 has had commercial success since it began selling its own advertising although it has only 12% of the total UK audience. It success is attributed to its broadcasting policy that allows for a mixed economy of hot spots, niche and cult shows. Its basic system of selling is as innovative as its programmes, and provides a link between how programmes made with a certain audience in mind, are packaged in such a way to hit the target.

Author: Watkins, Simon
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1995
Management, Channel 4

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Sports stories

Article Abstract:

There has been growing interest recently in the UK in the issue of news coverage of sporting events, an area which is becoming increasingly competitive. This is likely to be boosted by the recent launch of Sports News Television, a joint venture of Trans World International and APTV. However, some observers feel that there is still room in the sector for a new operator, as sport has only a limited presence on television in the UK.

Author: Watkins, Simon
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1996
United Kingdom, Sports, Media coverage, Television broadcasting of sports, Sports television programs

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Subjects list: Television broadcasting industry, Television broadcasting
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