Where's the car?

Article Abstract:

Ford Motor Co. is backing the launch of its new Ka saloon with an innovative, multi-million pound sterling TV advertising campaign through agency Ogilvy and Mather. The new commercial, called 'Travelogue', is designed to intrigue viewers by having no car shots in the sequence. Instead, a series of surreal images are used, including swarming bees and a ship tossing around in a storm. The commercial is directed by The Brave Film Co.'s Howard Grennhalgh.

Motor vehicles and car bodies, Automobile Manufacturing, Foreign-Make Autos, Automobiles, Contracts, Advertising, Ford Motor Co., F, Foreign cars, Television advertising production companies, Ford (Automobile)

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Creative review

Article Abstract:

The Katie and Peter: Unleashed title sequence was done with a green-screen footage of the couple which was later treated with Fusion 5.2. The I'm a celebrity... Get me out of here! teasers were made with high-res plates of the rainforest which features the celebrities trying to attract attention through smoke signals and flares.

United Kingdom, Authorship, Britz (Video recording), I'm a Celebrity.... Get Me Out of Here! (Video recording), Katie and Peter: Unleashed (Video recording)

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Roughcut

Article Abstract:

An editorial on the state of the TV commercial industry.

Editorial

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