When and what to buy: a nested logit model of coffee purchase

Article Abstract:

An application of the multinomial logit model on coffee purchase behavior based on size and brand given that the customer as made a category selection reveals that the model tracks sales well in a hold out sample. Explanatory variables in the model include store actions such as price and promotion and customer characteristics such as brand size and loyalty and results also show that sales tracking in the hold-out sample is superior for both aggregate and and individual levels.

Marketing Management, Methods, Consumer behavior

---

Forecasting ski demand: comparing learning curve and varying parameter coefficient approaches

Article Abstract:

The forecasting of the skiing market demand utilized a learning curve model and a varying coefficient econometric model. The skiing market was denoted as the number of people on charter flights from the UK airports to the airports near major ski resorts in Europe from Dec to Apr for 1973 to 1996. Results of the models' computation were compared and showed that the varying coefficient model produced more reliable forecasts.

Amusement and recreation, not elsewhere classified, Skiing Facilities, Ski Areas, Usage, Economic aspects, Ski resorts, Skiing, Learning curves, Experience curves, Skis and skiing, Skis, Demand (Economics), Demand functions (Economics), Demand functions

---

Similar abstracts:

• Abstracts: An empirical comparison of new product trial forecasting models
• Abstracts: Do economics departments with lower tenure probabilities pay higher faculty salaries? Environmental regulation and innovation: a panel data study
• Abstracts: Inequality in male and female earnings: the role of hours and wages. Capital gains taxes and realizations: evidence from interstate comparisons

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.