A big new Internet services company is determined to make its entry with a splash

Article Abstract:

MarchFirst Inc. is set to launch an offline and online ad campaign, with a pricetag of $50 million. The campaign is produced by McKinney & Silver, and aims to make the firm stand out from other management consultants, ad agencies and builders of Web sites.

Advertising Activity, marchFIRST Inc., McKinney and Silver

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A campaign stresses customized beauty products sold online

Article Abstract:

The ad campaign for Reflect.com, the Web site that sells beauty products, features whimsical drawings and paintings by illustrator Trisha Krauss. The campaign, produced by Deutsch, emphasizes the theme of customization of the product to and for the customer.

Analysis, Marketing, Advertising campaigns, Women consumers, Reflect.com, Deutsch Advertising

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Hewlett-Packard sends Amazon.com a big 'thank you' just in time for the holidays

Article Abstract:

Goodby, Silverstein and Partners has created a new humorous co-marketing ad campaign for Hewlett-Packard Co. and Amazon.com. The ad reflects an agreement between H-P and Amazon that Amazon's Web-site electronics store would feature H-P computer and peripheral products rather than those of Sun Microsystems. The ad campaign is a 'gift' from H-P to Amazon to alert consumers to the two companies' cooperative arrangement.

Electronic computers, Electronic Computer Manufacturing, Computers & Auxiliary Equip, Campaigns, Video Retailing Service, All Other Information Services, Channels of Distribution, Computer industry, Contracts, Hewlett-Packard Co., HWP, Home shopping, Amazon.com Inc., Goodby, Silverstein and Partners, AMZN

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