A very un-Pepsi-like campaign for a new line of fruit drinks

Article Abstract:

Pepsi-Cola Co. is set to introduce FruitWorks, a line of juice-based noncarbonated drinks, aimed at the youth market. Following an immense amount of research, Pepsi will establish awareness of the product with very specific marketing and TV ads aimed at young people. The campaign includes a Web site, free samples and a national promotion on MTV. The Web site was created by DDB Digital, and lets kids themselves create the 'personality and tonality' of the brand. MTV's in-house commercial division created 'uncommercials' for the MTV show.

Cable Networks, Cable and other pay TV services, Cable TV Networks, Fruit Drinks (Noncarbonated), Advertising agencies, Cable television broadcasting industry, Web sites (World Wide Web), Web sites, Cable networks (Television), Teenage consumers, Pepsi-Cola Co., Fruit drinks, MTV Networks Inc., DDB Digital

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Cocktail hour returns to TV; makers of hard liquor lift a self-imposed ban on ads

Article Abstract:

The hard liquor industry has decided to drop a self-imposed bad on radio and television advertising whichh has been in place since the era of prohibition in the United States.

Company Planning/Goals, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Distilled and blended liquors, Liquor, Distilleries, Radio Advertising, Planning, Advertising, Television advertising, Alcoholic beverage industry, Marketing industry

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Marketers find Internet opens new avenues to customers

Article Abstract:

Online advertising on search-engine Web sites is down, but corporations such as Coca-Cola Co., Procter and Gamble Co. and General Motors Corp. find they can do better business with Web sites of their own. E-mail marketing and company Web sites generate more interactivity and actually build customer relationships. The Web sites offer samples, rewards, product information and even entertainment. The Internet sites are very useful in building relationships with customers already interested in the consumer goods corporations' products and services.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Soap, Cleaners, and Toilet Goods, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Motor Vehicles and Equipment, Soaps, Detergents & Toiletries, Usage, Internet, Coca-Cola Co. (Atlanta, Georgia), General Motors Corp., GM, Transportation equipment industry, Toiletries industry, Procter & Gamble Co., Consumer goods industry, PG, Soap and cleaning agents industry, Cleaning agents industry, Internet/Web advertising, Internet advertising, KO

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