Wacky, fake Web sites grab attention, while only slyly referring to their sponsors

Article Abstract:

Companies, advertisers, and pranksters have found the fun of creating fake Web sites to enhance their image and be part of the giddy alternative to electronic commerce. Sun Country Airlines, with BVK McDonald invented wwwheybill.com which the company plays with for "relationship marketing" as opposed to its www.suncountry.com business site. Steve Fink and Steve Casino produced the fictional www.goblertoys.com merely for their own fancy. And Ted C. Fishman's parody site, www.FreeWheelz.com evenutally sold his domain name for his fake company for $25,000.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Campaigns, Innovations, Marketing, Online services, Internet services, Humor in advertising, Humorous advertising

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A study looks at an eagerly sought but hard-to-reach group

Article Abstract:

Marketing research service PortiCo Research has completed an innovative video survey of 16 young adult consumers living in Los Angeles, CA, New York City and Chicago, IL. The purpose of the survey is to furnish advertising agencies with its finished report entitled 'Coming of Age in the Age of Possibility.' The report will help those ad agencies that purchase it to tailor ad campaigns specifically to this 21-to-25-year-old age group.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Consumer Attitudes, Young adults, Surveys, Information services, Marketing research firms, PortiCo Research

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A prominent executive moves to a large agency company after running his own shop for 4 years

Article Abstract:

WPP Group is acquiring Andy Berlin's Berlin Cameron & Partners. Mr. Berlin will become co-chief executive and chief creative officer of WPP's Red Cell. Red Cell was formed by merging agencies in the U.S., Britain and Singapore, and its billings are estimated at $1 billion from clients that include Singapore Airlines and Alfa Romeo. Mr. Berlin founded Goodby, Berlin & Silverstein in San Francisco with his two partners. Omnicom Group later bought the successful agency, after which Mr. Berlin shifted to the New York office of DDB Worldwide, and later went on to create Fallon McElligott Berlin, before finally opening an independent agency, Berlin Cameron.

United Kingdom, Acquisitions & mergers, Agency Formation/Mergers, Officials and employees, Mergers, acquisitions and divestments, Appointments, resignations and dismissals, WPP Group PLC, Advertising executives, Berlin Cameron and Partners, Berlin, Andy, Daley, Lee, Cameron, Ewen, Lindner, Luca, Red Cell Networks

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