A study says many traditional marketers are quickly becoming devotees of cyberspace

Article Abstract:

A survey to be released by the Association of National Advertisers finds that its members are increasingly turning to the Web to advertise. The percentage of members to advertise online in 199 was up to 64 percent, from 61 percent in the study for 1998. Levels of spending almost tripled, to $1.94 million.

Marketing, Surveys, Internet/Web advertising, Internet advertising, Association of National Advertisers

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Many big brand names steer clear of the 'Dr. Laura' show

Article Abstract:

Many advertisers in the retail and consumer goods industry have steered clear of advertising during the syndicated television series 'Dr. Laura.' The show, which features the advice of Dr. Laura Schlessinger, has been protested for months by gay and lesbian activists because of Dr. Laura's controversial comments on homosexuality. Industry analysts believe that mainstream advertisers do not want to be associated with programs espousing hate and intolerance.

Retail Trade, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Social Cause Advocacy, Consumer Attitudes, Retail industry, Television advertising, Social policy, Ethical aspects, Consumer goods industry, Marketing industry, Dr. Laura (Television program)

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Morgan Anderson Consulting forms a unit for marketers in the new economy

Article Abstract:

Morgan Anderson Consulting is forming a new subdivision focused on advertising for the new economy named Morgan Anderson/Digitalis.

Advertising agencies, Company Planning/Goals, Morgan Anderson Consulting, Morgan Anderson/Digitalis

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