A summer slowdown in sales spurs additional efforts by archrivals Pizza Hut and Domino's

Article Abstract:

After slow summer 2000 sales in pizza, the top two fast-food pizza chains, Pizza Hut Inc. and Domino's Pizza Inc., are running dueling TV ads during NBC's coverage of the 2000 Olympics in Sydney, Australia. Domino's ads will continue to showcase the exploits of 'Bad Andy,' a puppet created by Henson Productions and Pizza Hut has spent $40 million on a campaign to introduce its new 'Insider' pizza.

United States, Eating places, Limited-Service Restaurants, Advertising Activity, Fast Food Pizza Restaurants, Contracts, Fast food restaurants, Pizza restaurants, Pizza Hut Inc., BBDO New York, Domino's Pizza Inc., Deutsch Inc.

---

Clarins and Lancome begin new and strikingly different campaigns to revise their images

Article Abstract:

Lancome's $15 million TV and print campaign, created by Air Agency in Paris, features actress Uma Thurman promoting a new fragrance, Miracle. Clarins will launch a $20 million worldwide campaign, created by Leagas Delaney in Paris, that aims to create warmer relations with consumers through ads that are less clinical and more related to real-life situations than are the ads in its existing campaign.

United Kingdom, France, Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Toiletries & Cosmetics NEC, Toiletries industry, Cosmetics industry, Advertising campaigns, Endorsements, Cosmetics, Leagas Delaney Group Ltd., Lancome, Clarins S.A., Thurman, Uma, Agency Air

---

Similar abstracts:

• Abstracts: A study says many traditional marketers are quickly becoming devotees of cyberspace. Many big brand names steer clear of the 'Dr. Laura' show
• Abstracts: Aimster heads down a path already taken by Napster; but music industry victory is not so certain. Warned by the music industry, Web site files suit
• Abstracts: Faster Web connections permit retailers to add editorial features that can make their sites 'stickier.'. Quisp, a cereal and a character from the past, gains new life and new sales through the Internet
• Abstracts: Oracle earnings beat estimates; analyst predicts 'awesome year'. How this breakup might differ from Standard Oil and AT&T
• Abstracts: Mother of innovation car buyers travel information superhighway for deals. Internet car-buying sites travel through rough road

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.