Opening the seller's door

Article Abstract:

This article explores how Australian advertisers are using target marketing and interactive media on the Internet. Research includes a profile of Australian internet users, how Internet advertisement differs from tradition media, and the problem of consumer privacy.

Marketing, Web sites (World Wide Web), Web sites, Advertising, Internet/Web advertising, Internet advertising, Australian advertising

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Net voyages

Article Abstract:

Issues discussed concern the ability of web search engines to retrieve reliable and meaningful responses to an initial query. Topics addressed include information storage and retrieval systems, indexing content on the internet, and technology to map the internet.

Analysis, Management, Information services, Internet/Web search services, Search engines, Information storage and retrieval

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