Lousy commercial? That's the plan

Article Abstract:

LifeMinders.com, a Herndon, VA-based online personalized electronic mail marketer, has created a 30-second television commercial for the 2000 Super Bowl that opens with the declaration that it is the worst ad on Super Bowl. The company's strategy behind the apparently badly produced spot, which cost $4,800 to shoot, is to communicate the idea that its lacks advertising savvy but is great at personalized electronic mail services. The company's share value has begun to appreciate after the news of long- term contracts with Mercata and myGeek.com.

Internet service providers, LifeMinders.com

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And now a word from our consumer ..

Article Abstract:

Do-it-yourself advertising, in which consumers make their own ads, is the latest marketing stunt resorted to by consumer goods companies. For instance, athletic shoe firm Converse has posted 4,000 blank posters in New York City and Los Angeles, CA. The goal is to create a huge public art project wherein Converse would post the best posters on its Web site. On the other hand, Shedd's Food Products will unveil a TV spot produced by Daniel Kaufman. He won 'Shedd's Homemade Commercial Contest' which invited consumers to make a TV ad for its Spread Country Crock margarine brand.

Fats and Oils Refining and Blending, Rubber and Plastics Footwear Manufacturing, Margarine, Canvas Footwear, Converse Inc.

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VW + XXXV = $uper Bowl $trategy

Article Abstract:

Volkswagen has contracted to be the exclusiv in-game auto advertiser fr CBS' Jan 28, 2001 broadcast of Super Bowl XXXV. It bought four 30-second commercial slots for is first Super Bowl foray. The exclusivity agreement provides Volkswagen Super Bowl bragging righs over rivals BMW and General Motors, both of which had ads in the last game. It is believed that an exclusive auto package would cost $9 million to $10 million.

Automobile Manufacturing, Automobiles, Volkswagen AG

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