Xerox hopes a bold, colorful campaign will make consumers think of its printers for home use

Article Abstract:

Young and Rubicam Advertising in New York, NY has teamed up with 'Blue Dog' artist George Rodrigue to develop a new ad campaign for Xerox Corp.'s new line of inkjet printers. At a budget of more than $200 million, it is Xerox's most expensive campaign to date and hopes to attract young buyers with its colorful campaign and new lost-cost printer.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Nonimpact Printers, Xerox Corp., XRX, Computer peripherals industry, Inkjet printers

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Young & Rubicam holds onto a MetLife account amid a flurry of change and consolidation

Article Abstract:

Metropolitan Life Insurance is keeping it's $35-$55 million account with Young & Rubicam Advertising as other agenices see defections. Pfizer adds Merkley Newman Harty. Sub-Zero Freezer taps the Richard Group. Hasbro consolidates at MediaCom. Carat, Mindshare and Zenith Media get a $250 European Union contract for products sold in EU countries.

Use of services, Life Insurance, Direct Life Insurance Carriers, Agencies, Insurance industry, Life insurance industry, Metropolitan Life Insurance Co., Young and Rubicam Advertising

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Tourism ads that started running after Sept. 11 are getting a midcourse correction

Article Abstract:

Based on new consumer research conducted by the Travel Industry Association of America, tourist-trade advertisers are changing their post-Sep. 11 campaigns to lure travelers to plan trips instead of assuring them of the safety of travel and destinations. The shift comes after research shows that many consumers ready to travel and plan trips. Industry advertisers include Marriott International, American Express, Hertz and Hilton. Ads marketing San Diego, CA have also been modifed by ad agency Di Zinno Thompson, capitalizing on the city's 'no-hassle, regenerative environment.'

HOTELS AND OTHER LODGING PLACES, Tourist Travel, Consumer Attitudes, Marketing, Travel industry, Hospitality industry, McCann-Erickson Worldwide Inc., Tourism

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