Big game not as big here for advertisers

Article Abstract:

The Canadian industry looks at the Super Bowl as any other advertising event that just keeps up with Survivor and comes in well below Friends. Consumer products giant Procter and Gamble is entering the Super Bowl in 2004 for the first time and they will be running a commercial titled 'Snap'.

Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Super Bowl Game (Football), Company marketing practices, Sports marketing, Corporate sponsorship

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Microsoft to bring on-line auto operation to Canada

Article Abstract:

Redmond, Wash.-based Microsoft Corp. will expand its online auto buying operations, called MSN CarPoint, to Canada. MSN CarPoint, which will be available in English and French, offers online information and purchasing services for automobiles and trucks.

Prepackaged software, Computer Software, Software Publishers, Telegraph & other communications, Video Retailing Service, All Other Information Services, New Electronic Marketing, Geographic, Computer software industry, Software industry, Software, Microsoft Corp., Online services, Internet services, Home shopping, MSFT

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