aMedia starts a Web site to draw Asian-American clientele

Article Abstract:

aMedia, publisher of aMagazine that caters to Asian-Americans, is branching out from the print world to the Internet with its June launch of its Web site aOnline.com. The bimonthly publisher is planning to broaden its media reach by moving into online video, film and music production and distribution. According to a recent survey conducted by Forrester Research, even though Asian-Americans constitute about 4 percent of the U.S. population, they rank higher than any other ethnic group in terms of education and income and were more technologically inclined. Some analysts believe the Web site will succeed, despite the fact that it's one of the newest Internet site directed at English-speaking Asian-Americans. Others are more cautious, saying aMedia must do everything well, as opposed to doing one thing well for the general market.

Company Planning/Goals, Services introduction, Publishing industry, Services, AMedia

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Primedia is allocating millions of dollars to promote its online business operations

Article Abstract:

Periodical publisher Primedia is spending millions of dollars on a new ad campaign to promote the business-to-business Web-site redesigns of its Internet subsidiary IndustryClick. The five Web sites operated by IndustryClick cover agriculture, telecommunications, media, digital entertainment and marketing. The new campaign, designed by New York City ad agency DeVito/Verdi, promotes the first re-designed Web site TelecomClick.com and is forwarding the notion that today's world of telecommunications involves some growth but also layoffs and consolidations.

On-Line Information Services, Videotex & Teletext, Campaign Launched, Marketing, PRIMEDIA Inc. (New York, New York), PRM, IndustryClick

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Bluefly, an online seller of discounted designer apparel, hopes to make a big splash with Vogue

Article Abstract:

Bluefly.com, an e-commerce company that sells discount home furnishings, accessories and designer clothing has entered into a deal with Vogue magazine to market its discount products to Vogue's upscale clientele. Bluefly will have its first offline catalog and a complementary ad in the May issue of Vogue. The idea is one that Bluefly hopes will build its brand recognition. The inserted catalog will be printed on midnight blue paper.

Video Retailing Service, All Other Information Services, Advertising Activity, Vogue (Periodical), Contracts, Advertising, Home shopping, Conde Nast Publications Inc., Bluefly Inc.

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