'Whassup?!' ad spots add catch phrase to lexicon

Article Abstract:

Anheuser-Busch's 'Whassup?!' advertising campaign which was created by DDB Worldwide in Chicago has become very popular among young audiences as evidenced by its approval ratings. The ad features male-bonding, beer- drinking friends who use the Whassup?! greeting among themselves. Not everyone, however, liked the spots. While 52% of 18- to 24-yr olds said they liked the ads 'a lot,' 61% of 65 years and above said they disliked the ads.

---

Bud hopes new 'Whassup?!' ads will lead viewers to Web

Article Abstract:

Anheuser-Busch (A-B) has unveiled a TV commercial called 'Language Tapes' that invites beer drinkers to visit the Budweiser.com Web site and learn how 'Whassup?!' is said by people around the world. The Budweiser.com site contains the translations of 'Whassup?!' in 36 languages. A-B intends to track how many consumers visit the Web site after seeing the TV spot and how many surf through the languages. The Internet campaign is also part of A-B's attempt to broaden the 'Whassup? concept so that it does not get stale.

Beer & Ale

---

Women take stage in beer ads

Article Abstract:

Women are now the target of beer advertisements and the focus of the action. For example, the best-selling imported light beer in the US, namely Amstel Light, features a woman opening a bottle with her teeth. In a new commercial for Miller Lite, two women are shown at a bar scoping out men and buying them beers. Also, Foster's features a young couple on a date where a woman is shown crunching the empty Foster's can against her forehead, impressing the man.

Similar abstracts:

• Abstracts: Apple introduces what it calls an easier to use portable music player. Agreement is a first step for licensing online music
• Abstracts: PT Cruiser drives some buyers wild. General Motors to keep on truckin'. Volvo updates wagons
• Abstracts: I.B.M.'s new ThinkPads: the laptop becomes an S.U.V. Less expensive lines introduced by Compaq. PowerBooks include one more for the road
• Abstracts: Burger King's new leader hopes to restore gleam to crown. Would you like a cafe mocha with that? Benetton tries changing diapers
• Abstracts: Net companies look to foreign partners. Terra, Lycos to merge in $12.5B deal. Verisign acquiring Network Solutions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.