Shocking old brands back to life

Article Abstract:

With the proliferation of brand choices, established brand-named companies are jazzing up their ad campaigns to compete. Maxwell House, Volvo, the Navy, American Greetings and others are recasting their images via hip and funny advertising. Even the New York Stock Exchange has gone cool and contemporary with its ads. And as usual in the world of advertising, youthful images are dominant.

Marketing, Brand choice, Corporate image, Brand name products, Brand names

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Gillette goes to the extreme with ads featuring Tom Green

Article Abstract:

BBDO New York advertising agency has come up with a new ad campaign for Gillette Co.'s Right Guard Extreme Sport deoderant. Instead of featuring a muscular athlete in the TV campaign, MTV comedian Tom Green is endorsing the product. The commercial is shot at California's Muscle Beach and is targeted at the young male consumer.

Advertising, Underarm Stick Deodorants, Gillette Co., G, Endorsements, BBDO New York, Cutlery industry, Stick deodorants (Toiletries), Green, Tom

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Clairol joins forces with Britney Spears in an effort to sell more shampoo to teenagers

Article Abstract:

Britney Spears will be promoting Clairol's Herbal Essences line of shampoos and conditioners in TV and print ads aimed at young women. Herbal Exxences has a U.S. market share of 8%. The total market is $1.7 bil.

Spokesperson, Shampoos & Conditioners, Statistical Data Included, Hair care preparations, Bristol-Myers Squibb Co., BMY, Spears, Britney, Kaplan Thaler Group

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