Coke to lay off 6,000 workers

Article Abstract:

Coca Cola Co plans to lay off 6,000 of a total of 29,000 employees. Incoming CEO Douglas Daft said the firm is committed to doing what must be done to effect a turnaround after two years of sluggish earnings since 1998. The layoffs are part of Daft's plans to de-centralize Coke and enable field executives worldwide to work more autonomously. Coke Finance head James Chestnut said the layoffs will cause Coke to take an $800 million charge against earnings in 2000 but save the company $300 million a year.

Personnel administration, Bottled Soft Drinks, Coca Cola Co. (Atlanta, Georgia)

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Dew poses real Pepsi challenge to Coke

Article Abstract:

PepsiCo's Mountain Dew-brand soft drink beverage is proving to be a real challenge to Coca-Cola. Beverage Digest reported that Mountain Dew sold 705 million cases in the US in 1999. The figure represents an increase of 6% from the 1998 level. Mountain Dew also surpassed Diet Coke early in 2000 to become the third most-popular soft drink in the take-home category in the US. A beverage analyst noted that Mountain Dew has plenty of room to capture market share on the East and West coasts since its consumption has largely been regional.

Market share, PepsiCo

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Coke persuades African-American exec to stay

Article Abstract:

Coca-Cola CEO Dough Daft was able to convince Carl Ware, who used to serve as the company's senior vice president and Africa Group president to reconsider his retirement and stay with the soft drink manufacturer. Ware was appointed as the head of the global affairs group. Daft wanted Ware to stay with Coca-Cola to bring back managerial confidence which is being eroded by a racial discrimination lawsuit filed against the company.

Executive changes & profiles, Coca-Cola Co. (Atlanta, Georgia)

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