Advertising executive relishes role as agent of change

Article Abstract:

Laurie Coots is very happy with her role as an agent of change at advertising firm TBWA Chiat/Day Inc. Officially known as the chief marketing officer of the firm, but unoffically the person behind Chiat/Day's Internet-related experiments. These include the Virtual Office, a free-floating environment with no assigned desks and no personal space and Advertising City, a layout for an indoor community. She also started a program called Digerati which would turn every Chiat/Day employee into a Web expert.

Executive changes & profiles, TBWA Chiat/Day Inc.

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Feel-good ads top picks for international awards

Article Abstract:

Advertising agency professionals present at the 2000 edition of the International Advertising Festival in Cannes, France, believes that the year's winning entries will be commercials that audiences also appreciate. Unlike past years when the picked a number of arcane works for the top prizes, the year's winners are expected to feature commercials that are humorous and has no other message but for the watching public to buy the product.

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Reality bites into advertising market

Article Abstract:

A growing number of advertisers are casting regular people to show reality in their advertisements. For example, Ray-Ban recruited regular consumers for its $20-million worldwide campaign that will start in Aug 2000. In addition to Ray-Ban, other marketers joining the trend include American Legacy Foundation, Bolt and Fidelity Investments Inc. One factor pressuring marketers to recruit ordinary people rather than professional models and actors is the three-month strike by two actors unions.

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