Crop of start-ups compete to recruit military Web surfers

Article Abstract:

San Francisco, CA-based Military.com has launched its Internet site in Mar 2000, that will target active duty armed forces personnel, reservists, veterans and their dependents. This 70-million-member demographic set has an average annual household income of $60,000 and collective spending power of $300 billion. The firm is competing against Maingate.com, militaryhub.com, Armyhq.com and Iserved.com, which are soon launching their sites.

On-Line Information Services, Videotex & Teletext, Internet services, Military.com

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Little Debbie savors success

Article Abstract:

McKee Foods' Little Debbie brand turns 40 in summer 2000, but has yet to show signs of faltering. The brand is as strong as ever, accounting for almost half of the market for sweet pastries. Moreover, the future appears bright for the brand as teenagers as a group reach their largest number in 2010. However, the Collegedale, TN-based company, in keeping with its reputation, prefers a low-key celebration.

Commercial Bakeries, Pastries, McKee Foods

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Battle's afoot

Article Abstract:

Airwalk Footwear, one of the trendiest alternative footwear, aims to become a $1 billion megabrand in the future. Airwalk, which portrays an urban hip image mixed with California beach culture, has already established itself on the $35 billion US footwear market after the company's sales increased over 1,000% from 1993 to 1997. Scrappy Airwalk, which is especially popular among teenagers, is now the seventh biggest footwear marketer in the US after shifting from costly white sneakers to low-tech shoes that combine fashion with casualness.

Comment:

Aims to become a $1 billion megabrand in the future

Athletic & Other Footwear, Other Footwear Manufacturing, Article, Items International Airwalk Inc.

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