Driving force: passion has become the cornerstone of advertising lures promoting sleek, modern cars

Article Abstract:

The images presented in car advertising are discussed. Advertisers seek to make people believe that buying a particular will make them as attractive and successful as the people shown in the advertisements. In Australia, Holden has been particularly effective in presenting itself as an aspirational brand.

Advertising, Automobile industry

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Model tease

Article Abstract:

Issues concerning daring car designs car shows where they can be viewed are discussed. Particular attention is given to way sin which car companies use car shows to present concept cars, with their interior and exterior features and functionalities.

Automobiles, Automobile showrooms

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