Fear of flying

Article Abstract:

Airlines are hurting in the wake of the terrorist attacks, but widespread price discounting is not seen as an option, since many potential customers are simply afraid to fly, no matter what the ticket price is. The normally highly competitive Asia-Pacific flag airlines are cooperating on an advertising campaign to lure passengers back into the air. A top priority will be getting business travelers back in the air.

Marketing procedures, World, Industry Overview, Company marketing practices

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Terminal ailment

Article Abstract:

Issues are presented concerning the economic difficulties which are being faced by the airlines and airport management industries following the downsizing of Ansett airlines and the terrorist attacks in the US on September 11, 2001.

Economic policy, Airports, Terrorism

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Stay local, go global

Article Abstract:

The merger of Ansett Airlines and Singapore Airlines is expected to mark a strategic departure for Australian airlines by opening the doors to a more global policy.

Singapore Airlines Ltd. (Singapore)

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