G.M. Executive Preaches: Sweat the Smallest Details

Article Abstract:

Robert A. Lutz, GM's vice chairman for product development, is focused on the importance of getting very small details right in an automobile. He believes strongly that a manufacturer's lack of concern for product factors that satisfy customers are reasons why automobile buyers flock to Toyota, Honda, Volkswagen and other foreign makes that are recognized for various amenities that enhance driving ease and comfort. Lutz hopes that the new Pontiac model will attract male drivers who would like to own a BMW but cannot afford one. He realizes that Pontiac marketing will have to be aggressive and persistent to change perceptions of a product whose sales were down 9% as of Nov. 2003.

Marketing procedures, Marketing, Automobile industry, Customer satisfaction, Company marketing practices, Automotive industry, Lutz, Robert A., General Motors Corp. Pontiac-GMC Div.

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A high-tech vision lifts Fidelity

Article Abstract:

Privately-held Fidelity Investments has recovered itself after a disastrous year in 1996. In 2000, profits and revenue are up, as are assets under management. The company, under the leadership of Edward Crosby Johnson III, puts its emphasis on research and is managed by Mr. Johnson on the 'kaizen' philosophy developed by the Japanese. The philosophy puts its emphasis on internal retooling to develop continuous improvement.

Science & research, Financial Services, Finance and Insurance, Financial services industry, Fidelity Investments, Johnson, Edward Crosby, III

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Bankruptcy Seems Near At Delphi

Article Abstract:

Automobile parts manufacturer Delphi Automotive Systems Corp., which has about 50,000 employees, may have to declare bankruptcy. The company lost $4.8 billion in 2004 and has lost $747 million in the first half of this year.

Strategy & planning, Financial management, Motor vehicle parts and accessories, TRANSPORTATION EQUIPMENT, Planning, Automobile equipment and supplies industry, Automotive parts industry, Finance, Delphi Corp., Transportation equipment industry, Company business planning, Company financing, Bankruptcy reorganizations, Bankruptcy reorganization, Company bankruptcy, Miller, Robert S.

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