More firms seek unity of ads on Web, TV

Article Abstract:

Media sales executives at television networks are helping advertisers to harmonize their campaigns on TV and the Web. Executives say advertisers now are not wary of spending on online advertising unlike a few years ago. CNN, for one, has had great success convincing its TV advertisers to also place ads on its Web site, CNN.com. Executives say they eventually hope to see the elimination of separation between TV and Web buying.

Television Broadcasting

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Hey, big spenders: Internt firms shell out for ads

Article Abstract:

Internet firms are pushing efforts on brand-building through television advertising. Among the firms that are spending heavily on TV commercials is HotJobs.com, which will inject $12 mil for advertising. Other companies such as Amazon.com, E-Trade, and Monster.com are also intensifying brand-building advertising through television. John Hawkins of Partners Generation believes that the brand-building strategy will likely last for two years.

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Dot-coms crank up TV advertising rates

Article Abstract:

Internet companies have increased their broadcast and cable television advertising to boost brand awareness and increase their market share. Start-up Web companies, backed by money from venture capital companies have swamped ad agencies with requests to build brand awareness and immediately launch campaignd. The trend has resulted in a more than 10% increase in TV ad rates on some shows.

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