In France, originality means using tabletops to sell products

Article Abstract:

Germany's Siemens AG is using modified tabletops located at numerous French cafes to promote its new line of cellular telephones. The advertising campaign involves the use of 8,000 cafe tables consisting of glass-topped enclosures that permit three-dimensional ad displays. A French company, Impact Diffusion, created the innovative tables and is charging Siemens just over $100,000 for the two-week campaign. Impact Diffusion has run several other ad campaigns using the snare drum-like tabletops and placed tables in 14 French cities. One of the company's founders, Akim Rezgui, remarked that with 62,000 cafes in France, great opportunities could be had.

Germany, Radio & TV communications equipment, Advertising, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Campaign Effectiveness, Wireless telephones, Contracts, Cellular telephone equipment industry, Siemens AG, Impact Diffusion

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More than advertisers are feeling the effects of the actors' strike

Article Abstract:

The advertising industry wants to eliminate residuals, or paying an actor money each time a commercial is aired. The actors unions what to retain residuals in broadcast TV and expand the policy to include cable TV ads. The ad industry would pay an actor $4000 per day, instead of $475 per day plus residuals. Because of the strike, ad production companies are not hiring or are laying off staff.

United States, Labor force information, Sales, profits & dividends, Motion picture & video production, Motion Picture and Video Production, Motion Picture Production & Services, TV Commercial Production, Agency Financial Data, Statistics, Labor relations, Screen Actors Guild, American Federation of Television and Radio Artists, Television advertising production companies, Television advertising production

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An international design agency's name becomes a shadow of itelf in a move to bolster its identity

Article Abstract:

Desgrippes Gobe and Associates is changing its name to d/g* and redesigning its Web site, www.dga.com. The design and image firm, with offices in Paris, New York City, Brussels, Tokyo, and Seoul, had $25 million in revenue.

Organizational nomenclature, Agency Self Promotion, Names, d/g*, Desgrippes Gobe and Associates

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