Is Ford's Strategy a better idea?

Article Abstract:

Ford Motor Co.'s market shares in Canada and the US has declined to 19 percent in 2004 from a high 25 percent in 1995 and hence plans a new strategy that aims to bring as many new vehicles to the market and help lure back the customers. Ford would invest a $1-billion in 2004 in its Oakville to construct a flexible assembly plant, one capable of putting together four models, based on two platforms or basic vehicle underbodies.

Market share, Company market share

---

Mitsubishi aims for top ranks

Article Abstract:

Finbarr O'Neill, the new president of Mitsubishi Motors North America, which is owned by Mitsubishi Motors Corp., said that the auto maker is targeting North America in its new expansion strategy. Mitsubishi Motors faces tough competition in the region from Honda and Toyota.

Japan, Marketing procedures, North America, Economic aspects, Marketing, Mitsubishi Motors Corp., Company marketing practices, Mitsubishi Motors North America Inc.

---

Ford tips Boeing veteran to be the new CEO

Article Abstract:

Alan Mulally has been appointed as the chief of Ford Motors in an effort to capitalize on Mulally's experience with Boeing and revive the struggling auto maker.

Appointments, resignations and dismissals, Mulally, Alan

Similar abstracts:

• Abstracts: SUV slump hits GM, Ford. Embattled Ford gets tougher on costs
• Abstracts: Banks eye RBC's U.S. strategy: Faltering results seen prompting rivals to rethink southern expansion
• Abstracts: GM's mortgage unit deal brings in $9-billion. Stelco signals it intends to go it alone
• Abstracts: Bombardier axes 2,000, warns more jobs may go: slowing aerospace division now facing a loss this year. Sale of Bombardier unit likely cut by $150-million
• Abstracts: Stock's performance is nothing to brag about: Shakeup aimed at reversing poor return. Retailers stock up, trim power

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.