A new campaign by Alitalia turns to humor and breeziness

Article Abstract:

At an estimated $7 million, Alitalia's new campaign in America will appeal to a younger traveler. The Ad Store created ads that will appear in print, posters and on a website. Though a television ad has been filmed, it is not yet scheduled. Examples of copy include, 'Let's fire our therapist,' or 'Let's have a renaissance.' The image with the woman holding the cigarette while sitting on a motorcycle might not play very well in some markets. Markets for this campaign are Boston, Chicago, Los Angeles, New York, San Francisco and Toronto.

Italy, New Electronic Marketing, Design/Copy, Linee Aeree Italiane S.p.A., Ad Store

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Laughing in a time of tears: high-octane Yellow Pages, where Lassie can seek advice

Article Abstract:

Using Lassie as part of an ad campaign for Verizon Communications' SuperPages is to grab attention and make the product memorable. Interpublic Group created broadcast and print ads that should also help consumers make better decisions. SuperPages replace Bell Atlantic's and GTE's Yellow Pages. Verizon's advertising budget is estimated to be $40 million.

All Other Publishers, Miscellaneous publishing, Misc Business Service Pubs, Publishing industry, Verizon Communications Inc., VZ, Business literature, Interpublic Group of Companies Inc., Telephone directories

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What's an industry to say to skittish U.S. travelers?

Article Abstract:

In the wake of the terrorist attacks on the World Trade Center and the Pentagon using hijacked airliners, airlines have pulled and postponed all advertising for the time being. The industry will have to decide how to reassure consumers, and whether to directly address the safety issue in its ads. Other transportation services firms that have suspended advertising include FedEx, Greyhound Lines and Amtrak. Two of the Big Three automakers, Ford and Chrysler, suspended TV ads temporarily.

Motor vehicles and car bodies, Courier Services, Security Guards and Patrol Services, Automobiles, Automobile Manufacturing, Advertising, Detective & armored car services, Economic aspects, Column, Delivery services, Automobile industry, General Motors Corp., GM, Ethical aspects, Ford Motor Co., Express delivery services, F, Delta Air Lines Inc., DAL, FedEx Corp., FDX, World Trade Center and Pentagon Attacks, 2001

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