Foster's beer is putting a new twist on its longtime 'how to speak Australian' campaign

Article Abstract:

Foster's Brewing Group is altering its 'How to Speak Australian' campaign. The Australian beer company is lengthening the commercials and shooting them in Sydney as opposed to the outback where the first round of commercials were set.

Australia, Diversified Companies, Company Planning/Goals, Fosters Brewing Group Ltd.

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A festival of 'Britishness,' slightly adapted since Sept. 11, will celebrate New York

Article Abstract:

Organizers have renamed the UKinNY festival UKwithNY. The festival is a two-week festival in New York City and showcases British cultural and commercial enterprises. Advertising, valued at about $3 million, was handled by M& C Saatchi, and includes a poster of a vivid collage depicting British icons, which will be posted on telephone kiosks, as well as print and TV advertising.

United Kingdom, Advertising agencies, Marketing, New York, New York, Festivals, Fairs and festivals, M and C Saatchi London, British-American Chamber of Commerce

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One Way to Deflect Attention From N.B.A. Embarrassments: Funny Ads

Article Abstract:

The National Basketball Association is joining with Reebok to create humorous advertisements designed to boost merchandise sales and also take fans' minds off recent scandals.

United States, Joint ventures, Contracts & orders received, Public affairs, APPAREL AND OTHER TEXTILE PRODUCTS, Footwear, except rubber, not elsewhere classified, Contracts & orders let, Contracts, Clothing industry, Contract agreement, Public relations, Athletic shoe industry, Reebok International Ltd., RBK, Company joint venture, National Basketball Association, Company public relations, Textile and clothing industry software, Willard, Fred

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