Promoting the Madame Tussaud's in Times Square

Article Abstract:

The New York City office of the ad agency DDB Worldwide has developed an innovative print ad campaign to promote the opening of the Madame Tussaud's wax museum in Times Square. The print ads feature objects associated with certain celebrities and asks the viewer to guess the celebrities. The 'enticement' ad strategy is used to try to bring viewers to a particular place in New York City's overcrowded tourist-site market.

United Kingdom, Waxworks, Wax museums, The Tussauds Group

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United Airlines reviewing its two agencies to choose one for a global outlook

Article Abstract:

United Airlines has put its $100 mil worth of ad business up for review. Contenders are domestic ad provider Fallon Worldwide and internationl ad agency of record Young & Rubicam Advertising. Each will be bidding for taking on the additional duties of the loser's account.

Scheduled Airlines, Scheduled Air Transportation, Air Transportation, Scheduled, And Air Courier Services, Statistical Data Included, Airlines, United Air Lines Inc., Young & Rubicam Advertising, Fallon Worldwide

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Heinz is putting its money where the young mouths are to promote a line of frozen snacks

Article Abstract:

DDB Worldwide's San Francisco, CA office has designed a new TV ad campaign for H.J. Heinz's Heinz Frozen Food Company division's Hot Bites frozen snacks. The ads, designed to appeal to nine- to 14-year-olds, feature professional skateboarder Tony Hawk pushing the snacks to the 'eaters' rather than the traditional 'buyers.'

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Innovations, Food industry, H.J. Heinz Co., HNZ, Skateboarders, Hawk, Tony

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