Molson's monkeys out of business

Article Abstract:

Molson Breweries, based in Toronto, Ontario, is preparing to come out with a new campaign for its flagship Canadian brand, assigning Encore Encore Strategic Marketing Inc to handle the lead role. Industry observers see the transition as an admission that the typing monkeys advertisements, created by MacLaren McCann Canada Inc, did not work. Molson's over C$12- million annual account is considered to be one of the most prestigious account in Canada.

Contracts & orders received, Advertising Agencies, Encore Encore Strategic Marketing Inc.

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Dr Pepper/Seven Up cowed by Web plan

Article Abstract:

Dr. Pepper/Seven Up Inc.'s use of web loggers to test advertise its milk product "Raging Cow" backfired when those who responded called it as advertising under false pretences.

United States, Marketing procedures, Management dynamics, Advertising Activity, Management, Usage, Marketing, Company Web site/Web page, Web sites (World Wide Web), Web sites, Soft drink industry, Company marketing practices, Company business management, Web site/Web page development, Dr Pepper/Seven Up Inc., E-commerce, Raging cow (Milk)

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Liquor makers embrace TV ads

Article Abstract:

The big money spent by Canadian liquor companies into television advertising, spurred by strong sales is discussed.

Television, Distilled and blended liquors, Liquor, Distilleries, Alcoholic beverage industry

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