Networks trying to ride 'Millionaire' coattails to success

Article Abstract:

Every television network with a game show product is trying to ride the wave of popularity created by ABC Networks' hit 'Who Wants to be a Millionaire' for as long as it lasts. This is evidenced in their national advertising campaigns for their game shows that will fill up the airwaves for the first time in decades. The five-year-old Game Show Network has launched its first national ad campaign to promote its original 'All New 3's A Crowd,' and reruns of 'Family Feud,' 'Match Game' and 'What's My Line?' ABC, NBC and Fox are all also running airing for their respective game show products.

TV Networks, Television networks

---

Crafty Qantas catches free ride on Olympic coattails

Article Abstract:

Qantas Airways Ltd and the Australian Tourist Commission will launch a joint television ad campaign in the US on Sep 26, 2000 to entice Americans to visit Australia and watch live events at the Olympic Games. The TV commercials will feature Australian actor Paul Hogan, who became popular in the US for to his role in 'Crocodille Dundee,' and a koala named 'Vic.' For Qantas, the joint ad campaign allows it to capitalize on the Olympic Games since the carrier is not an Olympic sponsor.

Scheduled Air Transportation, Scheduled Airlines, Qantas Airways Ltd.

---

Some corporate giants back away from Super Bowl ads

Article Abstract:

Coca-Cola Co., McDonald's Corp., and Nike Inc. are not advertising during American Broadcasting Companies Inc.'s Super Bowl telecast on January 26. The cost for a 30-second advertisement has risen to $2.2 million, but the penalty for an ad failure is seen as too risky by many marketers.

Marketing procedures, Television broadcasting stations, Eating places, Restaurants & Food Service, Food Services and Drinking Places, Services information, Advertising Activity, Services, Television broadcasting industry, Television broadcasting, Coca-Cola Co. (Atlanta, Georgia), Marketing, Nike Inc., Restaurant industry, Advertising, Footwear industry, Super Bowl Game (Football), McDonald's Corp., Soft drink industry, Company marketing practices, KO, NKE, MCD, ABC Inc. (Burbank, California)

Similar abstracts:

• Abstracts: Ruling stops iCraveTV transmissions to USA. Quokka competes for Olympic glory. Little Net firm rocks TV giants
• Abstracts: Jenny Craig to put weight-loss company up for sale. Nasdaq rally rides along thin rails. Internet service provider learns from its mistakes
• Abstracts: Net auctioneer's volcanic success looks unstoppable. Webvan lugs a big dream
• Abstracts: It is better to give than to return online. Toy e-tailers lure consumers with deals. Shopping online opens strong in 2000
• Abstracts: Mirage rejects billionaire's bid but leaves door open. Hello, Hilton? I'd like a room on the moon. United talks face big hurdles

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.