New beer commercials generate a little buzz for Miller Lite

Article Abstract:

Miller Brewing Co has launched an advertising campaign for Miller Lite that blends a bit of the old-fashioned babe factor and humor. The campaign also integrates a responsible drinking message alongside the tagline 'Grab a Miller Lite. It's Miller Time.' Combining the two messages has put the brewing company back on track with its ads, according to the results of the Ad Track consumer poll. The campaign matched the Ad Track average for effectiveness with 24% of respondents rating them 'very effective.' It also registered a solid 22% response level with consumers for 'like the ads a lot.'

Breweries, Beer & Other Malt Beverages, Miller Brewing Co.

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Big studios bank on Super Bowl spots for blockbuster buzz

Article Abstract:

Hollywood movie studios have lined up some of the most action-packed movie trailers for airing on Super Bowl XXXV starting Jan 28, 2001. The movie studios hope the Super Bowl spots would generate excitement for their films even if they are not considered blockbuster potential. Sony's Columbia Pictures would preview its 'A Knights Tale,' starring Heath Ledger, Mel Gibson's son in the 'Patriot.' On the other hand, Universal Pictures would preview 'The Mummy Returns,' starring Brendan Fraser.

Motion Picture Production, Motion Picture and Video Production, Movie production

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Discover goes for funny bone

Article Abstract:

Discover Card Services Inc, a unit of Morgan Stanley Witter, since Nov 2000 has been running advertisements that employ comedy. Created by Goodby, Silverstein and Partners, the advertisements combine the card's cash-back bonus with the idea that Discover card holders are smarter with their money than the average consumer. With the theme 'For the slightly smarter consumer,' the campaign illustrates the potential of misfortune for people who are not smart with their money.

Credit Card Issuing, Nonbank Credit Card Firms, Discover Card Services Inc.

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