P&G to roll out its trade secret marketing unit

Article Abstract:

Procter and Gamble (P and G) will unveil Emmperative as the brand under which it will reveal its marketing trade secrets. The new company is part of new CEO AG Lafley's top-to-bottom plan to make over the company by 2005 and restore its growth. The venture is aimed at turning P and G's 160 years of marketing methods and expertise into a profit source by making it available to other companies at monthly fees starting at around $30,000.

Organizational history, Toilet Preparation Manufacturing, Consumer Hair Care Products, Procter & Gamble Co., Home hair care preparations, Emmperative

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E-Trade bets clicks-and-mortar store will help build brand

Article Abstract:

E-Trade has opened a 35,000-sq-ft, 4-story off-line retail shop in midtown Manhattan, NY, on Apr 5, 2001. The E-Trade Center, located in one of the nation's priciest real estate, is a major part of the company's drive to develop real-world brand credibility. E-Trade, which has plans to inaugurate more of such centers in the future, is set to open centers in 20 SuperTarget stores by Jan 2002.

On-Line Information Services, Facilities & equipment, Videotex & Teletext Svcs NEC, Internet services, Online information services, E*TRADE Financial Corp.

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No-frills hotels angle for more guests as budgets get tighter

Article Abstract:

Budget hotels are positioning themselves to take advantage of budget- minded times by rolling out new ad campaigns and promotions. The cheaper, no-frills chains are gaining business as full-service hotels feel the economic pinch. Thus, budget hotels are increasing marketing budgets to grab more travel dollars and market share. Chains with budget messages are Holiday Inn Express, Accor Hotels and Choice Hotels.

Market information - general, Hotels (except Casino Hotels) and Motels, Hotels & Motels

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