On your marque

Article Abstract:

With new models being launched by major auto manufacturers such as Holden, Mitsubishi, Toyota, Mercedes, Alfa Romeo, and Lexus, companies such as Mazda have difficulty in getting their message through all the advertising noise being generated simultaneously. Mazda is doing this by repositioning itself in a global campaign that aims at the high-involvement end of the market.

Marketing, Automobile industry, Mazda Motor Corp.

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Swallow the leader

Article Abstract:

The launch of new products by the food supplement and vitamins industry is described. The impact of the General Service Tax and the fall in the value of the Australian dollar, which led to a sudden decline in the sector, is explored.

Finance, Product introduction, Prevention, Dietary supplements industry, Blackmores Ltd., F.H. Faulding and Company Ltd., Vitamin deficiency, Avitaminosis, Herron Pharmaceuticals

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Hanging in the balance

Article Abstract:

Issues concerning the pressures on employees to work very long hours are discussed. Efforts by employers, employees and unions to introduce more flexible working hours and a better work-life balance are explored.

Psychological aspects, Case studies, Work hours, Surveys, Work, Work (Labor), Flexible work hours, Flexible hours, Quality of work life, Psychology, Work and family

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