Dot-coms may be ducking ad bills

Article Abstract:

A growing number of Internet start-ups are failing to pay their ad bills based on anecdotal evidence. The trend is attributed to the aggressive ad spending of Internet start-ups, who have little cash. With technology sector of the stock market down, many so-called dot-coms could not turn to their equity to pay their bills. Some industry insiders said the trend is worrisome for many ad agencies, whose profit margins are so slim that a few cases of non-payment can push them out of business.

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Outrageous dot-com ads wearing out welcome at ad agencies

Article Abstract:

Humorous ad campaigns by Internet start-ups are overstepping their limits, said Shelly Lazarus, chairman and CEO of Ogilvy & Mather and outgoing chairman of the American Association of Advertising Agencies. Lazarus said the edgy humor in many dot-com ads is not necessarily building a brand by calling attention to the brand. Dot-com companies spent $3.1 billion in advertisements in 1999.

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Jazzy Sprint ads fail to connect

Article Abstract:

Sprint's new TV ads featuring actress Sela Ward have failed to establish rapport with consumers, especially women, based on results gathered by Ad Track, USA Today's consumer survey. Only 14% of those surveyed said they liked the TV spots 'a lot' as against Ad Track's 22% average. Only 16% found them effective compared with Ad Track's 24% average. More importanly, only 9% of women said they liked the ads versus 20% for men. Pam Kramer, Sprint's director for advertising, said they were surpised by the results. She said Ward is the perfect choice to succeed Candice Bergen as Sprint's main endorser.

Long Distance Telephone Svc, Long distance telephone services, Sprint Corp.

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