Partners turn decrepit detergent into boffo start-up

Article Abstract:

Redox Brands was started by Richard Owen and Todd Wichmann upon learning in Mar 2000 that their employer, Procter and Gamble Co (P&G), was selling its Oxydol laundry detergent brand. The two bought the brand and promised potential investors that they would increase Oxydol sales more than 20% annually and would be profitable from the beginning. Owen and Wichmann have rejuvenated Oxydol sales, and they have bought another P&G brand, namely Biz bleach. Redox revenue in 2001 is expected to reach $80 million, divided equally between Oxydol and Biz.

United States, Soap and Other Detergent Manufacturing, Soap and other detergents, Laundry Soap, Laundry soaps, Redox Brands

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Roto Zip founders saw through adversity

Article Abstract:

Cross PLains, WI-based family-owned company Roto Zip Tool has flourished considerably since its inception in 1976 despite a disastrous tornado that destroyed the business in 1984. The power drill and drill bit manufacturer doubled domestic and foreign sales over 1998 levels to $100 million in 1999 and expects to doubles sales again in 2000. It employs 100 workers. The company is confronting the problem of how to manage growth while recruiting qualified senior managers within a tight job market.

Power-Driven Handtool Manufacturing, Wisconsin, Power Driven Hand Tools, Roto Zip Tool

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Couples make their mark in pen business

Article Abstract:

Private Label Products' success was founded on the creativity of its owners who capitalized on the shift in how consumers get their photos processed. Its first product was a pen that photographers could use to eliminate red eye from snapshots. The first order from drugstore giant CVS was followed by other orders from Walgreen and Eckerd. Their earnings grew when they changed their marketing approach from distribution to directly selling to retailers such as CVS and Walgreen.

New Jersey, Broad Tip Markers, Pen and Mechanical Pencil Manufacturing, Private Label Products

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