Subway ads sell diet secret

Article Abstract:

Doctor's Associates Inc has started airing a commercial endorsing the chain's subway sandwiches as a sure way to lose weight. The ad features Jared Fogle, a 22-year-old student from Indiana University, who went from 425 pounds to 180 pounds by eating low-calorie subs from Subway over the course of a year. Publicis and Hal Riney in Chicago, IL, ad agency for Subway, got the inspiration for the commercial after reading Fogle's story in the Nov 1999 issue of Men's Health Magazine.

Fast Food Restaurants NEC, Doctor's Associates Inc.

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Taco Bell, Wendy's seek mass appeal

Article Abstract:

Taco Bell Corp, which has successfully promoted itself as a destination for young adults and male teens, is going family with the launching of its $9.99 Grande Meal, a package for four geared mainly toward working mothers. The package is promoted through an ad featuring the famous talking chihuahua, TV actress Susan Walters and Ricardo Montalban. Meanwhile, Wendy's International Inc's new ad campaign, which is targeting the "guys," is created around the theme of "hamburger bliss."

Marketing procedures, Fast Food Hamburger Restaurants, Fast Food Pizza Restaurants, Pizza restaurants, Taco Bell Corp.

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Pizza meets politician in New York half-minute

Article Abstract:

Pizza Hut will launch a TV advertising campaign that lampoons First Lady Hillary Clinton's bid for the Senate and her use of New York as launching pad. The 30-second spot shows a Hillary look-alike praising the pizza chain's Big New Yorker Pizza, prompting one police officer to snicker, 'What do they think this is, Arkansas?' The ad will make its maiden appearance during the first game of the World Series between the New York Yankees and the Atlanta Braves.

Food Services and Drinking Places, Eating Places, Pizza Hut Inc.

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