Some dot-coms back out of Super Bowl

Article Abstract:

Several online services firms already expressed that they will cancel advertisement commitments with ABC for the telecast of the Super Bowl. In their place are huge companies such as Microsoft, which plans to promote its e-business consulting services through the telecast. Among the dot-com firms that decided to back out from the advertisements are ScreamingMedia.com and Angeltips.com.

---

Beverage titans ram dot-com rivals

Article Abstract:

Beverage companies defeated their dot-com rivals in USA Today's 12th annual Ad Meter survey. Veteran Super Bowl marketers Anheuser-Busch and Pepsi dominated the survey, placing in four of the top five spots. Although the dot-coms were routed in the Ad Meter, Pets.com managed to finish in the top five. Other first-time marketers for the SuperBowl who took top spots included Oxygen Media, Motorola and EDS.

Beverages, Beverage Manufacturing

---

Priceline's campy ads polarize audience

Article Abstract:

USA Today publication's Ad Track report has found that Internet buying service Priceline.com's latest television advertising campaign, which features actor William Shatner, has polarized viewers although the 10 ad spots can be considered a hit by most standards. The ads feature Shatner playing either a rock band performer, rapper, folk singer and beat poet. The Ad Track poll found that only 14% of the respondents said they liked the ads a lot, 26% disliked them but 25% called the ads very effective.

Priceline.com

Similar abstracts:

• Abstracts: Websites help users comparison shopping for telecom services. Cellphone makers to display radiation levels
• Abstracts: Workplace daycare takes baby steps toward acceptance, but some not sold. Study blasts Quebec's universal daycare
• Abstracts: New Chief to Take Reins as Motorola Takes on Challenge of Rivals. A leader-in-waiting at Motorola
• Abstracts: Midnight seeking daylight in trust plan: Announces $350-million deal to buy vintage assets, restructure companies
• Abstracts: Virtual practicality: online e-accounts now offer more convenient access to go with above-market rates of return, writes Effie Zahos

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.